Caption: (L) Digicel Head of
Products Paul Byrne and MD Mobile Shivan Bhargava displaying the free mode on a
phone.
By MATTHEW VARI
Sunday, July 31, 2016 (Sunday Chronicle, PNG)
OFFICIALLY launching its Free Facebook mode
on Tuesday (July 26)- Digicel PNG has attested that the free mode will enable
internet connectivity and boost the country’s low internet penetration rate.
Launching the new product, Digicel PNG
Managing Director Mobile Shivan Bhargava said the new free Facebook mode enables
Digicel users to access the popular global social networking site for free
without the cost of credits and data.
He also made mention of the economic dynamics
involved in a more informed population via the social networking medium.
“It’s more to ensure a lot of people in PNG
start to get connected. The data stats here lets us know that just 13 percent
of people in PNG using data and social media,” Bhargava said.
“There is a Deloitte survey which actually
goes ahead and demonstrates that across the world and in any part of the world
that the more the population gets onto social media it improves the
productivity of the people and therefore the economy of the country.”
“We have taken it upon ourselves to ensure
that social media penetration in this country grows.”
Mr Bhargava said countries like Kenya have a
mobile penetration has gone to over 40 percent, whereas, in India it is beyond
50 to 55 percent.
The option to switch to free Facebook
delivers a lighter version of the full Facebook experience with no data costs.
Any and all browsers of smart android phone
are able to access the service along with those with the Facebook application
preinstalled in most smart phones.
Free Facebook on the Digicel network went
live on July 15, with the company stating that internet users have increased by the tens of thousands since the inception.
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