Caption: Justin Hodges signing an autograph
Caption: Heineken models displaying the beverage
Caption: (left) Brand Executive Jerone Ruigrok and (right) SP GM Stan Joyce, opening the first two official bottles of Heineken
Caption: Heineken logo beamed onto adjacent buildings at downtown Moresby
By MATTHEW VARI
Sunday, September 8, 2013 (Sunday Chronicle, PNG)
THE night was filled with a hype, conversation, and laughter as guests took part in the official launch of world renowned beer brand, Heineken, to mark its entrance into the PNG market in style-with the first of its kind laser showcase and a special guest appearance by NRL and Broncos superstar, Justin Hodges,at the Grand Papua Hotel, in Port Moresby on Friday.
Such was the power of the laser showpiece put on by Media Playground, with approval from Civil Aviation Authority- that residents as far as Gerehu could see the laser beams that were towering above the city skylinein the distinct Heineken lime greencolour.
Heineken has breweries in over 70 countries, with over 170 beer brands in its portfolio and is the parent company to PNG’s own South Pacific Brewery, who will add the world known product to their list of brands.
Heineken Brand Executive JeroneRuigrok, spoke highly of the brands history that has spanned over 145 years ago, since 1860s.
“Our brand is brewed with the vision of our founder,Gerard Adriaan Heineken’s vision of creating a beer that was unique from all the others.”
“We achieve this by using only the best ingredients and a special yeast we’ve fermented since our inception,” he said.
General Manager for SP Brewery Stan Joyce, said that SP was very proud to introduce the premium brand in the country to add to their already expanding portfolio of beer products.
When asked why it had taken the brand a long while to enter the market- Mr Joyce referred to the importance of getting the product in at the right time and doing right.
“The economic climate the country is currently experiencing has been a major factor to the entrance of Heineken- with more economic changes happening in the last 5 years, than in the last 33.”
“Also with the growing middleclass has been a contributing factor, with many young people in the market wanting to try something new,” he emphasized.
He referred to the Heineken theme to “open your world” was what the country was doing and now the world was open up to the country- comments that are supported with the many multi-national brands that have hit our shores in the last ten years.
Special guest Justin Hodges said that he was excited as it was his first world premier and gave the thumbs up to the brands, which he could not sample on the night due to his injury.
Jobs created as a result of the entry of Heineken would be in the Marketing sector of the local brewer.
With the brand hitting the shelves of liquor outlets as of yesterday-will be imported at the initial stages, with production to commence locally once viability is assured in the market place.
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