Caption:
Journalism students (L) Elly Kalava and Memo Hauke taking footage of the
days celebration.
By MATTHEW VARI
Sunday, May 4, 2014 (PNG)
IT was the
observation of speakers and veteran journalists, Cletus Ngaffkin (Advisor to
the Attorney General) and the Managing Director of the National Broadcasting
Corporation (NBC) Memafu Kapera, speaking to journalism students at the
celebration of World Media Freedom Day, last week at the University of Papua
New Guinea in Port Moresby.
Both
speakers revealed that the quality had dropped over the years in terms of the
quality of news presentation and balanced reporting.
Mr Ngaffkin pointed out that with the newfound
importance place in the profession by the private and public sector
organisations- the profession had yielded purpose that exceeded the boundaries
of the newsroom.
“We are one of the luckiest countries in the whole
wide world that we question and scrutinise the government to provide a check
and balance for our people to know what is happening in the corridors of power,
either politically or bureaucratically,” Ngaffkin said.
“I have been professing for over 20 years that
journalism is one of the lowest paid professions in the country.”
“Until very recently when multinational corporations,
ministers and members of parliament, government departments, and financial
institutions realised the good things the profession can bring to their
organisation.”
He said that the demand for journalists in the
workforce was now high, because of their awareness of society at all levels, to
put them up on the list of knowledgeable individuals that can compile reports
and asses situations for various organisations.
He added that despite all the changes- the quality of
the product that journalists were putting out in the mainstream media has
dropped.
“For the electronic media- the voice that you hear on
radio has dropped in quality, with journalists for radio and television that
are poor in presenting.”
“The kinds of reports coming out are very
disappointedly raw, which need a lot of cleaning and editing,” he said.
He concluded that improvements would only come about
with trainers in the newsroom who give constant counsel to journalist in all
the mediums.
NBC boss Memafu Kapera reiterated the importance of
impartiality in reporting reminding the students of their role not to
influence, but the interpret information for audiences to decide.
“Information plays a very important role- you can
build bridges, roll out habour services, but without information to explain
these developments people will not understand- they need to have properly
processed information,” he said.
“Bougainville is a classic example where even the
current LNG project is creating problems because most people do not understand
what is going on.”
“At the same time a lot of journalists get carried
away by writing a lot of one sided stories, and my policy as the head of the
national broadcaster is to balance both sides of a story.”
Both speakers’ payed respects to colleagues in the
industry worldwide that have lost their lives while trying to inform the
masses.
The
celebrations to observe that day were organised by the Journalism and Public
Relations Strand of the University a day before the sanctioned date of May 3
(Yesterday).
No comments:
Post a Comment